Don,t,design,ads,that,you,don,t,even,want,your,family,to,see,Advertising,needs,a,lot,of,talent,And,genius,is,very,likely,to,be,born,among,the,unruly,the,Maverick,and,the,rebellious,The,most,important,decision,is,how,to,position,your,product,We,believe,that,every,brand,is,a,product,but,not,all,products,are,brands,Unless,your,ad,is,based,on,great,ideas,it,s,like,a,night,boat,unnoticed,I,appreciate,the,kind,and,polite,people,who,treat,people,well,If,you,find,someone,better,than,you,hire,him,And,he,s,heavily,paid,if,necessary,even,more,than,your,own,salary,The,customer,is,not,an,idiot,She,is,your,wife,Encourage,innovation,Change,is,the,source,of,our,lives,stagnation,is,the,death,knell,for,us,David,Ogilvy,1911,1999,born,in,England,is,a,master,legend,in,modern,advertising,industry,He,founded,Ogilvy,advertising,company,established,Ogilvy,brand,enlightened,the,application,of,consumer,research,and,created,a,new,advertising,culture,愿你三冬暖,愿你春不寒,愿你天黑有灯,下雨有伞,愿你路上有良人相伴,愿你所有快乐,无需假装,愿你此生尽兴,赤诚善良